Gateway Press — GPO Work and Beyond
Not Just Filler Work
Darrell Embry, senior vice president for Gateway, notes that his company has ranked among the top GPO printers nationally for a number of years. Several factors have kept the commercial printer in good standing with GPO, perhaps none more than its approach toward the work. Gateway’s management does not distinguish between GPO and commercial customers.
“Many printers tend to treat GPO jobs as filler work,” he says. “GPO personnel have told me that many times they feel like second-class citizens when dealing with printers possessing this mentality. We try to go the extra mile to meet their needs in a timely manner. We make sure the GPO knows that we value and appreciate their business.”
Maintaining an impeccable delivery record has kept Gateway in a favorable light with GPO, and a willingness to bid on virtually all levels of work (the top four) paints the printer as extremely flexible. Keeping in mind that GPO also has its customers to appease—the many government agencies that look to GPO for assistance and support—following the staples of good business (high quality, accurate turnaround and competitive pricing) makes working with this institution relatively easy.
There are benefits to working for GPO. Specs are extremely, clearly detailed, where some commercial jobs are sometimes lacking in definition. And Embry points out that GPO generally fulfills invoices within 20 days. It goes without saying that the commercial sector is not always as consistent in that regard.
For the state of Kentucky, Gateway produces jobs such as highway maps, tax forms and park brochures, not to mention invitations to the governor’s Kentucky Derby breakfast. Outside of government work, Gateway’s product capabilities span the general commercial realm, including magazines, direct mail, folders, soft cover perfect-bound materials and saddlestitched work. Gateway also provides ancillary services, including mailing, fulfillment and inside/outside ink-jetting.