Gartner Survey Identifies the Top-Five Daily Activities Done on Media Tablets
Across all activities conducted on the Internet, checking email (74 percent) and social networking (57 percent) are the most common activities on mobile phones. Gaming is in fourth place (42 percent), and appears more popular than checking the news (40 percent) and listening to music (40 percent). Watching live TV remains a very limited activity for mobile phone users (5 percent), but on-demand content has a slightly broader reach (15 percent).
The survey also found that both male and female adopters show similar attitudes toward the use of mobile devices. Both groups use the Internet more at home than elsewhere, and they use it for research, shopping, learning and socializing. However, the women in the study connect significantly less than the men when outside the home, and the difference in location might be partly linked to gender-specific usage patterns. While men seem to prefer to gather information, women use their devices more for personalized entertainment activities like gaming and socializing via Facebook or Twitter.
Additional information is available in the Gartner report “Survey Analysis: Early Tablet Adopters and Their Daily Use of Connected Devices.” The report is available on Gartner's website.
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