FCL Graphics Taps Auto Marketing Vet Gajewski
CHICAGO—FCL Graphics has hired automotive marketing veteran Alan Gajewski to serve as digital marketing vice president. Gajewski brings 20 years of automotive and CRM experience working with Ford, Chrysler and GM.
“Alan’s deep knowledge and proven performance working with Detroit’s big three automakers, coupled with his extraordinary digital and technology acumen, supports our ongoing expansion of marketing services beyond print,” FCL Graphics President Stephen Flood says.
Leveraging FCL Graphics’ digital and technology solutions, which have evolved with the auto industry over nearly 40 years, Gajewski’s primary focus is on the automotive sector. But he will also provide value across multiple verticals for FCL Graphics' customers.
Prior to joining FCL Graphics, Gajewski served as senior vice president at Team Detroit, a WPP company headquartered in Dearborn, MI. Gajewski and his team managed the Owner Lifecycle Communications for the Ford Customer Service Division, which included online and offline communication channels to help drive sales and service loyalty.
Prior to Team Detroit, Gajewski’s career included service with DraftFCB, where he was responsible for providing the overall CRM business leadership for General Motors’ Cadillac division. Gajewski also has managed Tier 1–3 CRM activities for Chrysler brands, including Mopar’s Customer One Owner Loyalty program.