Fold of the Week: Interactive Postcards for the Win!
Is it Thursday already? That was a fast week — and speaking of fast, I’ve got a fast, fun, and creative idea for you. It’s a technique that adds a lot of life to the simplest form of mail — the Postcard.
Here’s what’s great about it:
- A single fold with the two panels glued together and selective perforation provokes curiosity and a satisfying reveal.
- I’ll share four designs covering three vertical markets — telecomm, higher ed and home improvement.
Yay for postcards! I love high impact / low budget strategies. I hope this idea gets your creative juices flowing. Thanks for watching — I appreciate you.
How were these postcards produced?
Folding Style: Single Glued Fold
Sample #1: Bethel University with John Roberts / 9 x 4.5" folded; 9 x 9" flat
Sample #2: Robert Morris University Illinois (now Roosevelt University) / 11 x 6" folded; 11 x 12" flat
Sample #3: Central Carolina Air Conditioning / 10.5 x 6" folded; 10.5 x 12" flat
Sample #4: C Spire with Hederman Brothers / 11 x 6" folded; 11 x 12" flat
Finishing: Die-Cut/Score,Perf, Single Fold, Glue or Tape
Budget Rating: Low
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
