Fold of the Week: Cool Curved Panel Options
Today I’ll show you three different ways to fold a Petal Fold, and the shapes it can take on. In the process, I’ll demonstrate how panel order greatly affects the user experience as well.
I chose three Petal Fold samples from the archive, and here’s what’s great about them:
- Each sample has four curved panels and an insert, but the similarities stop there.
- The change in panel order — and also proportion in some cases — makes the samples feel very different from each other, and equally special in their own way.
I hope this episode makes you think about playing with panel order on Petal Folds and other creative formats. Thanks for watching and — I appreciate you.
How were these pamphlets produced?
Folding Style: Petal Fold
Sample #1: AED (now FHI 360) / 5.5 x 5.5" folded; 11 x 11" flat
Sample #2: The Walters Art Museum / 7.75 x 5.25" folded; 13.25 x 11" flat
Sample #3: AIG Marketing (Paul Civiletto, designer) with Pollock Printing / 10 x 6.5" folded; 20.5 x 16.5" flat
Finishing: Die-Cut, Score, Hand Fold
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
