Fold of the Week: Clever Twist Fold Modifications

I’m obsessed with format modification right now, because I think it’s empowering as a designer to know where you can push the envelope.

So, this week, it’s all about the Twist Fold, which can be intimidating at first, until you understand how you can manipulate it:

• We’ll start by looking at three Twist Folds to see how different the exact same folding style can be.
• Then, we'll compare placement of the scores and proportion of the flat sheet to see how it was possible to achieve three entirely different results.

Twist Folds rock! I hope you can find the opportunity to use one in 2023. Thanks for watching and — I appreciate you. 

How were these brochures produced?

Folding Style: Twist Fold
Sample #1: Allied Printing for Choate Rosemary Hall / 6 x 6" folded; 12 x 12" flat
Sample #2:  Slate Group for Junior League of Lubbock / 6 x 9" folded; 12 x 15" flat
Sample #3: McCallum Printing (now Burke Group) / 7.125 x 7.125" folded; 11.375 x 11.375" flat
Finishing: Score, Foil Stamp (Sample #3), Hand Fold
Budget Rating: Low – High*
*The price range is wide, because if you're producing a small quantity, it's just a rectangular sheet with scores, hand folded. However, if you're producing a large quantity of this tricky format, hand folding requires skill and time, and can really add up to higher costs (which can be worth it for the right project).