FOCUS Trade Shows to Feature Print Sales Coach Rick Farrell as Keynote Speaker
ALEXANDRIA, VA—February 28, 2008FOCUS trade shows, hosted by the Print Services & Distribution Association (PSDA), will bring a new level of education to regional print distributors at they tour the country. Rick Farrell, one of the industry’s leading print sales motivators and professional sales coach, will lead the events’ in-depth presentation “How to Sell into Vertical Markets”. Farrell has over 25 years of professional sales and business development experience. His out of the box approach will demonstrate creative tactics print sales professionals can adopt to get in the door and start a business relationship with print buyers across a range of vertical markets.
“There is a right way and a wrong way to grow sales in vertical markets,” said Dennis McGarry, vice president of education and sourcing for PSDA. “Rick understands this and offers fresh, creative techniques to salespeople so they can stand out from the crowd and walk away with new business.”
Farrell’s two hour presentation will commence at 9 am and include a one-on-one with a local distributor. Following the presentation in each city, attendees will have the opportunity to meet with 60-75 printing companies who develop products and print services specifically demanded by buyers in vertical markets such as: healthcare, financial, environmental, retail, hospitality, manufacturing, automotive, and more.
FOCUS is the only regional trade show offering print distributors/brokers and commercial printers the opportunity to meet printing partners who offer services they need to fill print orders. FOCUS exhibitors represent some of the most progressive printers in the industry, such as MAR Graphics, Ennis, Wise Business Forms, Wilmer, C.E. Printed Products, InfoSeal and many more. For a complete list of exhibitors by city, visit us online at www.psda.org/events/FOCUS/home.aspx .
PSDA’s FOCUS 2008 series will continue through May in the following cities: St. Louis, MO; Kansas City, KS; Cincinnati and Cleveland, OH; Indianapolis, IN; New Brunswick, NJ; Boston, MA; Philadelphia and Pittsburgh, PA; Detroit, MI; Chicago, IL; and Minneapolis, MN. All events are free to attend and include lunch. For more information on the 2008 FOCUS trade show series, visit http://www.psda.org/events/FOCUS/home.aspx or PSDA online at www.psda.org .