Watch this week's Short Attention Span Sales Tip here.
June 30 marks the halfway point of the year — and what a first half it’s been.
Back on 1/1/25, I was an AI rookie. Today, I use it every day and apply it to almost every part of my sales process. If you're still figuring it out, here are 5 quick AI lessons that might help:
- You’re not the only newbie.
Lots of people still haven’t embraced AI. You’re not alone — but… - You are behind.
Waiting any longer puts you at a disadvantage. It’s time to start learning. - Start with a problem.
Use this prompt in ChatGPT: “I’m struggling with [X]. How can AI help me?”
Start small. Then scale. - Adopt a “What if?” mindset.
Every task should trigger a thought: “Could AI help me do this faster or better?”
Sometimes it can. Sometimes it can’t. But asking is the key. - Yes, it takes time. Take it.
Especially for us legacy reps with routines baked in, learning new tools is a speed bump. But the time you invest now pays off big later.
This summer? Use the slowdown to sharpen the saw. The second half of 2025 is coming — and AI might just be your competitive edge.
Still think AI’s not for you?
The rest of us will be selling more in less time. You’ll be… catching up.
If you’ve not yet discovered Bill Farquharson’s Sales Vault resource, you are working too hard. Go to SalesVault.pro or call Bill at 781-934-7036 to learn more.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.

Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.





