Online Provider Vistaprint Changes Name to Cimpress
VENLO, THE NETHERLANDS—The parent company of Vistaprint and other Web-to-print brands has changed its name to Cimpress N.V. The company plans to invest hundreds of millions of dollars over the next five years in the development of proprietary software and production technology, in order to evolve its operational capabilities into a shared mass-customization platform (MCP). The Cimpress MCP will aggregate the production volumes of the Cimpress portfolio of brands.
Cimpress intends to make this technology investment to advance its proprietary computer-integrated manufacturing technologies, which enable the company to mass customize personalized and unique physical products in small quantities at what it feels is affordable prices.
“We have a two decade history during which we have started a major market transformation, yet the next 20 years promise to be even more exciting,” said Robert Keane, president and CEO, Cimpress. “Businesses and consumers are still too often forced to choose between the ease and flexibility of digital communications and a more enduring tangible connection with their audience. We are changing that. Our mass customization and computer-integrated manufacturing technologies empower customers to make real and tangible connections with the simplicity of personalization that people have come to expect from today’s digital world.”
Founded by Keane in January 1995, Cimpress and its subsidiaries serve the apparel, printing and photo merchandise industries. Cimpress currently employs over 400 software and manufacturing engineers and more than 5,300 team members across 16 countries.
The improvements to the Cimpress mass-customization platform will be founded on the company’s existing technologies and production operations. Every year since 1999, the company has invested at least 10 percent of its revenues into technology and development, including $176 million in its latest fiscal year. During the past decade, the company said it has invested more than $1.3 billion in technology, development and capital investments.