Financial Printing Outlook -- Clawing Their Way Back
Masterton contends that NET.filer is also the only Web-based EDGAR service with automatic and direct transmission to the SEC, as well as an investor-friendly HTML format for corporate Websites. In this way, NET.filer supports the SEC's encouragement of electronic filing, as well as its goal for increased transparency in disclosure," he adds.
While the SEC's requirement has created new avenues for the financial printing community, market players like Bowne are looking for even more ways to diversify.
"We've been taking advantage of opportunities in other industries, as well as looking for cross-selling opportunities while reducing our reliance on cyclical business of the kind that's hurting the financial printing industry today," reveals Johnson. He points to Bowne's creation of a relatively new business unit, Bowne Enterprise Solutions, which uses their technology for pursuit of opportunities in the investment management industry, as well as other fields.
Help in Tough Times
"For example, we know that financial services companies are currently experiencing pain. They're going through tough times, and they need to find ways to reduce marketing costs and still attract new customers. With print-on-demand and other technologies, we can help them control their budgets, reduce materials inventories and eliminate waste. In the future, as they move toward customization and personalization of marketing materials to reach selected investors, we'll be ready to help them with that. We also think the trend toward customization and personalization will allow us to apply our technology to other industries, such as health care and pharmaceuticals," Johnson says.
Meanwhile, Donnelley Financial is leveraging its position within the R.R. Donnelley structure to ensure that it remains successful in difficult times.
"We are in a unique position," Masterton says. "We have the ability to leverage the unparalleled resources of the entire R.R Donnelley worldwide network of manufacturing centers—gaining the benefits of flexible scheduling for our customers, improving our service delivery, optimizing assets through the consolidation, aligning production with distribution, and achieving better productivity through process redesign, continuous improvement methodologies and investment in superior technology," Masterton notes.