Fedrigoni Group Launches New Global Image, Renames Self-Adhesive Papers Division
As part of the Fedrigoni Group, GPA, the experts in providing global industry and product intelligence to the Digital, Offset and Flexo communities, is proud to share the announcement of Fedrigoni’s new global image and the introduction of their self-adhesive division’s name change to Fedrigoni Self-adhesives.
Fedrigoni, a leading company in the production and sale of high value-added specialty papers for graphics, packaging, publishing and self-adhesive materials since 1888, has reinvented itself and launched a new global image designed by Pentagram. The internationally renowned graphic design company has designed and applied a new identity in all its forms, streamlining the different brands that have joined the Group over the course of successive acquisitions, and creating a new, homogeneous name and image for the self-adhesive materials division, which, from a plurality of brands and companies - Arconvert, Ritrama (acquired in February 2020) and IP Venus (acquired in December 2020) - has now become a single brand of excellence, Fedrigoni Self-Adhesives, leveraging its membership and strong synergy with the Group. This is an important goal for this business’s growth plan, which today is the third largest global player in the premium self-adhesive labels and materials segment for sectors such as Food & Beverage, Wine & Spirits, Home-Beauty-Personal Care, Pharmaceuticals, Automotive, Advertising & Promotion, Luxury, Textiles, Transport and Logistics.
“With this brand renovation project we are laying the foundations to build an important global group, and continuing along the growth path that allowed us to cushion the impact of Covid-19 on the market, and to achieve all our objectives in terms of acquisitions, strengthening of management, innovation, development of new products, processes efficiency, acceleration of sustainability and now a new and distinctive image on a global level as well,” stated Marco Nespolo, CEO of Fedrigoni Group. “It’s a process in which creativity and design play a leading role. Fedrigoni has always worked alongside people with innovative ideas for paper and self-adhesive materials, providing the right level of support to give substance to their intuition, from luxury packaging to the most refined labels, from art to publishing. ‘Elevating Creativity’ is our mission: the ladder, a symbol of the city of Verona, is also our icon that represents our dedication, through our products, to supporting all the clients in maximizing and elevating their brands.”
The shield, characterized by the traditional motif of a ladder and the date the company was founded, remains a fundamental element of the Fedrigoni brand, which is still written in capital letters but using the Italian Forma typeface, created in 1968 by the type designer, Aldo Novarese, to replace the French Peignot typeface, and now reinterpreted in a more modern, customised version.
“The Forma typeface perfectly represents Fedrigoni’s global identity: strong, bold and sure of itself, with a powerful reference to its Italian roots. Plus, it is legible and functional,” explained Harry Pearce, partner at Pentagram. The decision to use the Forma typeface for all applications was taken after the London-based Graphic Thought Facility (GTF) studio chose to use it for Paper Box, the comprehensive swatch book of Fedrigoni papers that was launched a few months ago. The minimal Forma DJR version, designed by David Jonathan Ross especially for Fedrigoni, is used in two different weights, Text Regular and Text Bold.
The Group’s digital presence has also been modernized, starting with its Group, (www.fedrigoni.com), Investors (http://investors.fedrigoni.com/) and Self-Adhesives (http://selfadhesives.fedrigoni.com) websites, which have just launched having been redesigned according to the new guidelines. The global social strategy for the Group and its paper and self-adhesives divisions has also been harmonized with its new Instagram, LinkedIn and Facebook profiles.
Continuous observation of global trends helps lead to solutions, exceptional material sourcing and manufacturing. The combination of innovative substrates, a focus on tangible solutions, and an active participation in industry needs, all reinforce GPA’s continuing strength in the marketplace as innovation facilitators.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.
