Expo 411: Seeking Sparks of Inspiration
PRINTING United Expo — October 18-20 in Atlanta, Georgia — is quickly approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from a variety of backgrounds sharing why they are attending the PRINTING United Expo, what they hope to learn, and what excites them about the upcoming event.
We will hear from print shop owners, installers, print buyers, marketing professionals, and more about how they are using print — and the technology on display at the Expo — to grow their businesses and reach their target audiences.
The PRINTING United Expo is a great opportunity to learn, network, and be inspired by the best minds in the printing industry. We hope you will join us for this exciting event!
We will be publishing new interviews every week leading up to the expo, so be sure to check back for updates.
In the meantime, you can learn more about the PRINTING United Expo by visiting printingunited.com.
Rusty Dycus
Old School Marketing
Rusty Dycus, President
Barryville, Arkansas
PI: What does your company do?
RD: Our company was built on customization and personalization. We hire actual humans to handwrite the addresses and sometimes the entire letter or greeting cards. Every thing we do is customized and personalized.
PI: What made you decide to attend this year's Expo?
RD: I'm looking forward to learning more about the industry and what new technologies are out there in the printing world.
PI: What do you hope to learn at the Expo?
RD: I'm hoping to find some new ideas that will spark a new product, or invention… or maybe even a printer or software that could simplify or cut costs.
PI: How do you plan and make the most of your time at the Expo?
RD: We will be on the trade show floor looking at everything, as well as attending the events and classes going on. Learning, talking, and looking!
PI: How do you hope attending will impact your business/career moving forward?
RD: I'm hoping to find new efficiencies, new products, new capabilities, or something like that.
*Answers may have been edited for length and/or clarity.
