Expo 411: Gaining a Game-Changing Advantage
PRINTING United Expo — October 18-20 in Atlanta, Georgia — is quickly approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from a variety of backgrounds sharing why they are attending the PRINTING United Expo, what they hope to learn, and what excites them about the upcoming event.
We will hear from print shop owners, installers, print buyers, marketing professionals, and more about how they are using print — and the technology on display at the Expo — to grow their businesses and reach their target audiences.
The PRINTING United Expo is a great opportunity to learn, network, and be inspired by the best minds in the printing industry. We hope you will join us for this exciting event!
We are publishing new interviews every week leading up to the expo, so be sure to check back for updates.
In the meantime, you can learn more about the PRINTING United Expo by visiting printingunited.com.
Ray Palmer, CFE
Alliance Franchise Brands LLC
Ray Palmer, CFE, Chief Operating Officer
Middle River, Maryland
alliancefranchisebrands.com
Alliance Franchise Brands is the franchisor of more than 600 locations throughout North America, operating brands that include Allegra Marketing Print Mail, Image360, KKP, Signs Now, Signs By Tomorrow, and others. Our Home Office provides expert support for our Franchise Members through extensive training, sales, marketing, and other programs.
PI: What made you decide to attend this year's Expo?
RP: We’re always looking to see what’s on the cutting edge of new printing technology, as well as stay ahead of the latest trends in the industry. This Expo provides us with a great opportunity to see what’s new.
PI: For returning attendees, what brings you back?
RP: In addition to learning what’s on the horizon in our industry, we’re also excited to host a franchisee meeting for our members at this year’s Expo. We love being able to connect with our franchise members and events like this are an ideal place to do so.
PI: What products, brands, or services are you most looking forward to seeing?
RP: We look forward to experiencing new products and services that can help provide our Franchise Members with a game-changing advantage. Small businesses are always looking to innovate, and that’s what we’re looking to invest in — innovation. We also plan to meet with our supplier partners to better understand their plans for the future and how we can work together moving forward.
PI: How do you plan and make the most of your time at the Expo?
RP: My days will be filled with supplier, company, and franchisee discussions.
PI: How do you hope attending will impact your business/career moving forward?
RP: I hope that all our attending corporate staff and franchise members are invigorated with new ideas, techniques, and industry contacts.
*Answers may have been edited for length and/or clarity.
