Goal: A Sales Entrepreneur –Farquharson/Tedesco
Having considered more than just "How am I going to sell print today?" you stand with renewed confidence and lean in for the snap. With a shout, the ball is in your hands and something good is about to happen...
For the rest of you, huddle up and listen. The field in front of you is changing and is in motion. The rules are different now than they were before.
That forces you to change your approach. So, unless you want to find yourself selling popcorn in the stands, you will need to adapt and become Entrepreneurial. It's a new world. It's a new day. We attack on three. Ready? Break! PI
—Bill Farquharson, T.J. Tedesco
About the Authors
Bill Farquharson is the president of Aspire For (www.AspireFor.com). His Sales Challenge can help drive your sales momentum. Contact him at (781) 934-7036 or e-mail email@example.com. T.J. Tedesco is team leader of Grow Sales, a 15-year-old marketing and PR services company. He is author of "Playbook for Selling Success in the Graphic Arts Industry" and five other books. Contact Tedesco at (301) 294-9900 or e-mail firstname.lastname@example.org.
Bill Farquharson is a sales trainer for the graphic arts. Email him at Bill@AspireFor.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault are available at BillFarquharson.com.