Enfocus Takes on Christmas Classic with Dickens-Inspired ‘A Printing Carol’ Video
Enfocus is bringing a little Christmas cheer to the print industry after it revealed its annual Christmas spoof video is a printer-focused spin on the Charles Dickens classic: A Christmas Carol.
The affordable, flexible automation expert has supported the print industry with market-leading software for decades, but this festive season sees it adding value to print businesses in a different way – by helping them to discover the spirit of Christmas with the tale of A Printing Carol.
The short movie, available now on YouTube and Enfocus’ LinkedIn page, sees print house owner Ebenezer Scrooge visited by three ghosts who confront him with the consequences of his life choices – refusing to integrate automation into his print workflow. It is written, shot by, and starring several members of the Enfocus team.
Piet de Pauw, Head of Marketing at Enfocus and one of the stars of the film, commented: “It’s that time of year again, and even though we’re experiencing the typical end-of-year rush, we wanted to continue our favourite tradition and shine the spotlight on the team after all their hard work through the year.
“Every year we get questions from our customers and friends in the media about what we’ll be taking on this year – they typically start in September! It’s been increasingly difficult to keep it to ourselves, so I’m delighted to be able to spill the beans and let people see the video at last.”
Beginning in 2021 with a parody of the festive romcom Love, Actually, Enfocus’ annual tradition has also seen them parody Home Alone and Die Hard in subsequent years.
“Print Hard was one of the most-viewed videos in our industry last year,” added de Pauw. “We’re excited to give arguably the definitive Christmas tale a print industry twist.”
A Printing Carol is now live on Enfocus’ YouTube channel and LinkedIn page.
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.
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