EFI Sees Return on Graph Expo Investment
FOSTER CITY, CA—Nov. 5, 2008—EFI (Nasdaq: EFII), the world leader in customer-focused digital printing innovation, had its most successful Graph Expo show to date, generating a record number of leads and winning three Must See ‘ems awards and three Worth-a-Look awards from the Executive Outlook Conference. This year’s booth was the company’s largest ever, even surpassing its drupa presence, enabling EFI to showcase its portfolio of solutions that are leading the industry's progression from analog to digital and increasing customers' automation efficiency, cost savings, and revenue stream opportunities.
“EFI had its most impressive Graph Expo ever last week, with a packed booth, a record number of sales leads, a company best for the most sales on the show floor, and a good share of show awards,” said Frank Mallozzi, senior vice president, worldwide marketing and sales, EFI. “While we recognize that times are still tough, we spoke to hundreds of print service providers looking for new ways to energize their business and deliver value to their customers. At the show, the Must See ‘ems selection committee identified key ‘survival’ technologies, including Print MIS, Web-to-Print and digital production printing. We’re proud that the majority of our Must See ‘em awards are for solutions that address these critical areas. Workflow applications and color management also topped the survival list, which we showcased with powerful Fiery technology demonstrations.”
In addition to the Must See ‘ems recognition, several EFI customers won PIXI (Printing Innovation with Xerox Imaging) awards for innovation and excellence in digital printing applications.
Must See ‘ems Recognition
A panel of 16 leading industry consultants and trade magazine editors award Must See ‘ems to the products and services representing the technology trends that will impact virtually all types of printers. More than 600 companies showed more than 5,000 products at Graph Expo '08, with 142 receiving nominations. Six EFI products were among those identified as the most compelling by the judges. These awards include “Worth-a-Look” designations, meaning the panel deems them especially important for niche markets and selected groups of printers, and “Encore Still Worth-a-Look,” recognizing products that received Must See ‘em awards last year and are still compelling. The winning products are: