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“The new print is all about putting spectacular images on essentially any material,” he said. “With digital inkjet technology and automation, the new print brings immense opportunity in the era of the Fourth Industrial Revolution.” Due to the demand for personalization and customization, print will extend to apparel, rigid surfaces, home furnishings, packaging and much more.
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Mark Michelson
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Mark Michelson is the Editor-in-Chief of Printing Impressions. Serving in this role since 1985, Michelson is an award-winning journalist and member of several industry honor societies. Reader feedback is always encouraged. Email mmichelson@napco.com
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