EFI Achieves New Industry Standard Certification for VDP Workflow Interoperability

“For PPML to work smoothly, producers and consumers must focus on the correct way to implement it. EFI is among the first to earn the new certification PODi has developed as a methodology to ensure companies’ products fully comply with the documented standard,” said Rab Govil, president of PODi. “EFI Fiery customers have the security of knowing that interoperability has been fully tested, and their Fiery-driven PPML workflow will perform as expected today, and in the future.”

EFI’s work with PODi is an element of the company’s VDP Partner Program wherein EFI also collaborates with leading personalization software and hardware vendors to ensure the Fiery’s superior workflow. In addition to testing a wide variety of product combinations EFI ensures an open Fiery platform by supporting the Xerox® VIPP (Variable-data Intelligent PostScript Printware) and a host of legacy proprietary languages, in addition to the Fiery FreeForm™ VDP language and PPML industry standard. The Fiery server readily integrates into existing workflows and delivers consistency regardless of whether the job is VDP or non-VDP. The EFI Fiery platform also offers unparalleled color quality and production efficiency to enable customers to execute compelling personalized marketing programs.

Additionally, because the Internet is an easy way for EFI customers to work with their customers on one-to-one marketing projects, VDP is incorporated into EFI’s web-to-print solutions, including Digital StoreFront™ and the PrinterSite® family of products. EFI is a reseller of technology from XMPie®, a standalone business unit of Xerox, as well as an OEM, integrating XMPie personalization technology directly into its line of web-to-print solutions to further help customers produce powerfully-personalized, visually-rich one-to-one communications. EFI’s web-to-print solutions integrate with EFI Fiery and Print MIS solutions, creating an efficient, profitable way for EFI customers to handle the increased business VDP makes possible.

To help customers immediately get started with VDP, EFI offers the Fiery FreeForm Kit, which includes examples they can use to show their customers what is possible with personalized marketing campaigns. The examples may be edited to use as the basis for VDP jobs. Also including sample databases and instructions, the Fiery FreeForm Kit offers an ideal way for customers to learn how VDP works. Additionally, EFI offers a free tutorial booklet, “The ABC’s of VDP” to explain the basics. EFI’s VDP customer success stories, including Boomerang Hawaii’s, are published at efi.com, and several EFI VDP case studies are included in PODi’s Best Practices in Digital Print database.