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A New Era for Industry Shows?
With all of the industry hype leading up to the PRINT 05 & CONVERTING 05 trade show in Chicago last month, it's not surprising that the international event couldn't fulfill everyone's expectations from the overall attendance and sales standpoints. Many of the more than 950 exhibitors, filling nearly 750,000 square feet of exhibit space, went to great lengths—and expense—to capture attention with impressive booth designs, large-screen video displays and regularly scheduled live equipment demonstrations.
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