EDITOR'S notebook
Print may be struggling now, but we can keep it a viable communications tool. The rules of engagement may be changing, but alternative media will not make print obsolete. Runs lengths will continue to shorten, cycle times will continue to shrink and true computer-integrated manufacturing will become a reality. We'll continue to drive down our costs of manufacturing through automation and better workplace practices. And since our lives have so quickly become inundated with forgettable television commercials, endless e-mails and hard-to-navigate Websites, the ability to read, hold and easily transport a nicely printed document truly becomes a refreshing experience. So don't count out the electronic information overload factor and the role it will play in future consumer and B-to-B marketing communications decisions.
- Places:
- South Beach