Likewise, partners—the 90-odd vendors that support Dscoop—are carefully vetted before they become sponsors and see the conference as an opportunity to better understand customer needs, not just to generate sales leads.
Some highlights from Dscoop6 included:
• Management consultant Stan Slap opened the conference with a keynote speech about branding and the power of being a good manager. He said that if your product or service doesn't inspire loyalty with your employees, it won't work with your customers either.
• Dscoop launched a new Website (www.dscoop.org) with added functionality, including networking capabilities; communities with customized content; easy-to-find, relevant educational materials; and a mobile app.
• The Dscoop board of directors presented the 2011 Jack Glacken Award for outstanding contributions to the Dscoop community to Eric Hawkinson, Dscoop executive director, and to Leta Wood, HP customer forums manager and Dscoop liaison. Both were cited as key to the successful growth of the organization.
• Another keynote session featured Vyomesh Joshi, executive vice president, HP Imaging and Printing Group, who brought customers from the photo, grand-format, publishing, commercial and label/packaging segments to the stage to explain some of the secrets behind their success.
With more than 2,000 digital printing professionals in attendance this year (up from about 1,800 in 2010), it's amazing to think how Dscoop will continue to expand. The organization has some 5,500 members in all, and is growing, not just in North America, but in Latin America, China, India and Japan where other Dscoop events are already taking place.
In a world that technology is making smaller, the sense of community that Dscoop embodies is a wonderful thing. And, the energy is something that seems like it could be packaged and sold. I can't wait for Dscoop7 planned for March 22-24, 2012, in Washington, DC.