Drytac Welcomes New Team Members
Richmond, Va. — March 15, 2017 — Drytac announced that Olga Bates and Amanda Brown joined the company as the new members of the recently restructured Marketing and Brand department: Bates as Brand Manager and Brown as Marketing Coordinator. The purpose of the Brand department is to reflect Drytac’s evolution over the years and Company’s new expansion goals.
Bates is a VCU Brandcenter graduate and holds a Master’s degree in Communications with concentration in advertising strategy, and she has a decade of experience in marketing and advertising, particularly retail advertising. “I consider it an honor and a privilege to spearhead the rebranding efforts for an organization as remarkable as Drytac. The more I get to know its culture and personality, the more I admire this company. It’s a good feeling when you can’t wait to come to work every day. I’m confident we can achieve even greater things in the future by taking Drytac brand to the next level,” Bates says.
Prior to joining Drytac, Bates worked at several companies, including The Martin Agency and Capital One, and played a key role in designing and implementing the programming strategy for Walmart Digital Network. In the course of her career, she also worked with clients like L’Oréal, NFL, GSK, Kraft, Unilever, P&G and many others. Not only she brings to the table a wealth of experience, branding expertise and a proven success track record, but also passion for what she does and the ability to get things done.
Brown is a Virginia Tech graduate, who graduated at the top of her class as a Fashion Merchandise and Design major. During her college experience, Brown was named one of the hundred most spirited Hokies on campus through the Student Alumni Association. For the past two years, Brown has worked as an Assistant Store Manager for Kohl’s Department Stores. She also served as a Kohl’s Campus Ambassador at Virginia Tech and was one of the youngest to be promoted to an assistant store manager. She gained a lot of experience supervising employees, implementing store displays and promoting products. Brown brings that same drive and enthusiasm to her position as Marketing Coordinator at Drytac.