drupa 2012 : Something for Everyone

What does this mean? That's one of the things I'm looking forward to seeing at drupa: Where is this crossover between electronic media and printed media, and how does it work in different applications? With books, there are clearly two different avenues to get to the same end, but they're really compatible. If you look at cross-media, where you're talking about direct marketing or any kind of marcom materials, there's plenty of room to play for both electronic and print. While print is going to become a smaller part of marcom, it will still play an important role.