Don't Be Taken Hostage --DeWese
And yet, they want it faster; two, three or four days, and cheaper. Faster should mean more money. I'd love to see some of these consultants boot up their PCs, create an Excel queuing theory model and schedule one damn two-color press. Forget about a whole plant with 10 presses, three folders, two cutters and two stitchers, not to mention the whole front end. It's a nightmare. I wonder why you guys ever got in the business in the first place. If the print procurement geniuses keep it up, none of you will even be in commercial printing any more.
You think I've got hostages?
I'll tell you who has the hostages. It's the new-fangled print procurement people who are taking the printing industry hostage. Oh, I must admit, that I am the guy who wrote about loving your customers and I hasten to add that there are tens of thousands of highly qualified print buyers who have well-defined and well-conceived print purchasing selection criteria. But, I'm not talking about printing "customers." I'm writing about print "procurers."
And, until I come up with some brainstorm idea, you will have to continue to respond to their RFPs. And they will continue to squeeze you. Unless...
Unless, just maybe, jes mebbe?
You guys will do what I wanted during the last hostage incident. You will stand together and, at the stroke of midnight on my 60th birthday, June 30, 2002, you will simultaneously raise your prices by 25 percent. Yep! All of you. At the same time. Raise prices 25 percent.
If you will all do that, the hostages are freed. It's as simple as that.
If the feds go after anyone for price fixing, it will have to be me. It was my idea. You didn't all meet in some sleazy hotel room to price fix. I asked you to do it and you did it.