DMA Releases Marketing Practices and Trends Report
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Since 1976, the firm has served such well-known brands as Allstate, American Express, Bookspan, Brookstone, Ernst and Young, Hallmark, Kraft General Foods, Mercedes Benz, Microsoft, Pepsi, RadioShack, and Verizon. The firm’s executives have been recognized for their thought leadership and expertise throughout the marketing community, and their book, The New Direct Marketing, is widely acclaimed as the leading resource and reference tool on marketing and analytics for today’s data driven marketer.
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