Specialty Packaging Firm DISC Granted Second U.S. Patent for NEO Blu-Ray Disc Package
HAUPPAUGE, N.Y.—September 21, 2015—DISC, a leading source of specialty packaging solutions for more than 40 years, has announced that the company has been granted a second U.S. patent for its NEO Blu-ray Disc package. The U.S. Patent and Trademark Office (USPTO) approved the package’s second patent for its unique design, components and utility, less than one year after DISC was awarded its initial patent for the NEO package.
“We are really excited to receive a second U.S. patent for NEO,” commented John Rebecchi, senior vice president, marketing and new business development and director for DISC. “The initial patent, granted in November 2014, covers the overall design, manufacture and assembly of the NEO Blu-ray Disc media package. In order to strengthen the company’s development of the packaging for other uses and markets, we applied for and were granted an expanded patent to cover specific aspects of its design, components and utility.”
DISC Chief Strategy Officer Richard Roth concurs. “We are well positioned in the high-end multi-disc packaging market within the home entertainment industry. However, given the competitive nature of the industry, and the efforts of others to create packaging that could potentially compete with ours, we knew it would be incumbent on us to take additional protective measures. This new patent is a good step.” The company is also launching NEO-lite, an O-sleeve version for standard DVD, Blu-ray and CD cases.
NEO’s signature design element that makes it a standout package is its proprietary PixelChrome multi-layered technology, developed by Shane Rossiter, DISC’s LA-based creative director. This patent pending composite incorporates highly reflective lithographic material, which provides a super-glossy canvas on frameless art panels to showcase title graphics. The seamless effect of multiple discs imprinted with the same graphics and held in embedded printed cavities adds to the dramatic impact of the product.
The new NEO patent also opens the door to adaptations of its design and components for products in the other markets DISC serves. For example, the company has applied NEO’s aesthetic appeal on packaging for the beauty market and created a NEO-lite version for media packaging.
DISC is a leading producer of packaging and print for the beauty, healthcare, private label, entertainment media and consumer products industries. Headquartered in Hauppauge, New York, DISC is a privately held company whose manufacturing facilities are located in California, New Jersey and New York. FSC, SFI and PEFC Chain of Custody certified and an EPA Green Power Partner, the company promotes sustainable packaging practices through its DISCover Green program and manufactures under strict compliance to ISO 9001:2008 and FDA GMP standards. DISC offers a range of advanced capabilities for prepress and design services, digital, flexo and offset printing, and finishing and converting for paperboard, plastic and mini-flute corrugate packaging as well as pressure-sensitive and extended-content labels.