DirectMail.com: The Masters of Data
In 2006, having witnessed tremendous growth from its DirectMail.com Website (exceeding 110,000 visitors a month), Salta and Swain decided to officially change their company's name from DM Group to DirectMail.com.
"Our goal back then was to continue to build on our brand, and use the power of the Internet to increase both our online e-commerce and off-line business opportunities—from national to worldwide," recalls Salta. "Concomitant efforts to advance data personalization strategies and the acquisition of digital printers made the Website a viable approach to implement our three-year plan and service both large and small clients."
As a result, the company was able to stave off the full impact of the recession. "During this time, our core focus was to increase the number of clients who utilize more of our services and have less reliance on commodity-based pricing," explains Salta. "By delivering successful strategies and seeing improved results, our customers increased their marketing budgets and continued to mail. In many cases, we saw their mail volumes actually increase."
No Family Feuds Here
Another key to the company's success has been the ability of the two managing families to coexist well. "It is really great being able to work with my father (Bob), as well as the Swains," explains Shawn Salta, vice president. "It has truly been a partnership of both of our families that has enabled this organization to continue to grow."
Last year, DirectMail.com posted close to $30 million in sales, and today it serves clients in the United States, Europe, China and Russia. The company currently employs 250 employees across its three-building campus (which totals 105,000 square feet).
Throughout its history, DirectMail.com has been repeatedly recognized for its leadership role in employing individuals with disabilities. The Direct Marketing Association of Washington also named the company its 2010 Vendor of the Year. Since 1986, DirectMail.com has worked with the association's Educational Foundation through its Swain Scholarship program.