DirectMail.com Licenses GeoSelector to Lawn Doctor
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Price Anderson, Vice President Sales and Marketing, DirectMail.com, says, “To be profitable, businesses need to understand precisely who their best customer is. National averages simply cannot capture the subtle local differences that impact purchasing decisions and thus franchise success. In this case, Lawn Doctor customers in suburban New York are far different from those in Chicago, Dallas and San Diego. The drivers behind consumer decisions vary as well. GeoSelector provides a much-needed tool to establish local differences, site stores or franchises, use marketing dollars effectively and convert leads to sales.”
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