DirectMail.com Licenses GeoSelector to Lawn Doctor
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Paul Mumm, Director of Marketing, Lawn Doctor, says, “GeoSelector is a compelling technology that will enable us to assist franchises in implementing their business plan. On the front end, we can independently confirm the business potential within an area before classifying it as a viable franchise territory for our consumer profile. On the back end, it will allow us to monitor how well an individual owner is doing in terms of customer capture and territory penetration. And, its mosaic profiling and demographic descriptor capabilities will provide a mechanism for continually updating our customer profile, which will significantly increase our close rate.”
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