Direct Marketing Spending Increase Suggests Continued Economic Rebound
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Some key findings include:
• Channel specific return on investment sustained its growth from last quarter across all direct and digital channels.
• As in previous quarters, digital marketing channels continue to command the lion's share of new marketing investment — with the email; social; search; mobile; and online display approaches joining the direct mail (non-catalog) and teleservices channel among those that grew in adoption versus both Q1 and the SQLY.
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