Direct Marketing Spending Increase Suggests Continued Economic Rebound
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"This report highlighted some positive and important information for all of us," said Yoram Wurmser, director of research for DMA. "Since the recession in 2008, marketers have been able to maintain profits mostly by vigilantly cutting costs. Marketers in Q2 finally have enough faith in their future profitability to start spending again, albeit cautiously. The rise of spending suggests the economic rebound that started in late 2009 has continued steadily. This spending is due in large measure by improved data analytics and confidence in new media channels, two factors that will be instrumental in future success and an economic recovery."
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