IWCO Direct Drives Value Through Postal Optimization, High-Speed Inkjet Adoption
In January, IWCO Direct presented a digital summit workshop for its top clients, assisting them in transitioning their conventional, and sometimes monochrome and static, direct marketing programs to full-color digital output. With just 15 percent of its revenue derived from four-color digital print production, IWCO Direct's growth possibilities are favorable.
But it's not all technology that gets the job done, as evidenced by the 2,200 employees working across six facilities to keep IWCO Direct humming along. The company also contracts LEK Consulting in Boston and InfoTrends to help stay in front of technology and evolving needs.
For Andersen, it's about fundamentally enhancing the customer experience. "We're always looking for total customer satisfaction; we measure that once a year," he says. "Employee retention is very important, as well, and that starts with making sure we're helping them from a career development side. And, because we're owned by private equity firms, we also need to continue to drive value for them." PI