Digital Marketing - Data into Dollars
By
Mark Smith
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When Hoefle shared his experience with doing variable-data printing on DocuTechs, Nelson says the co-founders immediately saw the potential in applying the technology to marketing applications. From the beginning, they've stayed away from doing short-run production of static documents, or commodity printing work, which was the more typical application for early adopters in the printing industry.
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- Companies:
- Deluxe Corp.
- Xerox Corp.
- Places:
- Minneapolis
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