Digital Marketing - Data into Dollars
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Mark Smith
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Subtlety Sells
Not all customization techniques need to be highly complex to have a significant impact on the response, the marketing pros claim. Simply avoiding the look-and-feel of mass communication is an asset, Nelson says. One technique Digital Marketing has developed is digitally printing envelopes with the appearance of hand-scripted addressing.
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- Companies:
- Deluxe Corp.
- Xerox Corp.
- Places:
- Minneapolis
E
Mark Smith
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