Didde Web--Comeback in Kansas
(Editor's Note: Emporia, KS-based Didde Web Press has reinvented itself during the past two years by developing new web press models designed for the direct mail and commercial markets. In a one-on-one interview, David Thompson, president, tells us how.)
PI: What's new with Didde Web Press?
Thompson: Didde Web Press has a rich tradition in the industry, with more than 45 years of history and over 7,000 narrow web presses installed around the world. This represents more installations than all of our competitors combined.
Over the past two years, Didde Web Press has quietly completed an entire transformation of the company, changing to high speed, variable and perfecting presses, which offer advanced, state-of-the-art control systems. These products draw upon proven technology from Didde's previous experiences in the perfecting market, as well as new technologies in the industry. This transformation is now complete, with the new technology commercially proven in the marketplace at multiple installations.
PI: What markets are these new products targeting and what customer needs are they trying to address?
Thompson: These products were specifically designed to meet the ever-increasing needs of the direct mail market, as well as mid-to-large size commercial printers. The direct mail industry is continually demanding increased print quality at sheetfed quality levels with high speed, consistent UV production and minimal makeready time. These finished products are typically produced at more than 1,000 feet per minute in roll-to-roll, roll-to-fold and roll-to-sheet applications, with downstream personalization for direct mail.
Didde has introduced two brand new products for this marketplace. The first is called the Viper, designed for 1,000 feet per minute, which enables customers with installed VIP presses to leverage their capital investment in inserts and to optimize the flexibility of sizes the press is capable of producing. This press will produce outstanding print quality at high speeds with UV applications, incorporating technology from Didde's Colortech platform.