DG3 Advances Digital Printing Business with New HP PageWide T250 HD Technology
DG3, a global business communications and marketing services provider has expanded its print operations with next generation HP PageWide HD technology delivering enhanced services for high volume production of direct mail and high coverage commercial print.
Based in Jersey City, NJ, DG3 is known as a specialist in all aspects of financial and commercial printing for Fortune 500 companies, providing on demand jobs along with sophisticated data security. Today, business is also expanding with the growth of personalized direct mail integrated in multichannel communications demand for its diverse clientele and a wide range of B2C, especially around recurring consumer subscriptions
“We are continuously transforming our business to focus on marketing solutions and new technology to add the most value for our clients. Delivering more sophisticated print faster is part of that value offering," said Steven Babat, DG3’s worldwide President and Chief Executive Officer
“Personalized direct mail is growing the most rapidly with integration into automated digital channels. Our software workflows connect to and drive multichannel communications that track consumer behavior, including measuring response rates with trackable QR codes with integration into our customers CRM systems."
DG3 upgraded its existing HP PageWide T230 to the new generation technology offered by the HP PageWide Web Press T250 HD with HP Brilliant Ink delivering new versatility with an expanded color and paper gamut for high volume commercial, publishing, transaction, and direct mail applications. The press is integrated with the new inline Harris and Bruno 22” ExcelCoat ZRW Duplex Web Coater to eliminate bottlenecks.
Thanks to these upgrades to the production line, DG3 recently printed 100,000 postcards for a national telecom company in under three hours including printing cutting and coating compared with about 22 hours using the old press Babat said.
HP Brilliant Ink opens new possibilities for high volume production of high quality direct mail pieces, delivering bold reds and dazzling blues with a glossy out put. The new CMYK ink was developed specifically to print in high quality on coated and uncoated offset media.
“This is a really big deal. So, I can say the T250HD will absolutely improve our ability to get into higher volume direct mail programs that require high quality, speed and flexibility to be able to run on coated stocks with the added UV coating to protect the pieces through the mail,” Babat said.
Brilliant Ink will also enable DG3 to adhere to standards for children’s books, environmental safety, and recyclability, Babat noted.
DG3 invested in the first PageWide T230 in 2013 and also operates and HP Indigo 12000 Digital Press which also delivers short-run packaging. Pat Caragliano, EVP of Operations, said it was a huge benefit to DG3 operations to be able to upgrade the HP PageWide T230 on-site with minimal disruption to print operations.
Carles Farre, Vice President and General Manager HP PageWide Press commented, “we’re excited to continue to work with DG3, and support their busy roadmap for 2022 and beyond. It is always exciting to work with partners like DG3 who continue and diversify their businesses in an ever changing world as we move to enhanced digital printing capabilities.”
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of Printing Impressions.