Demo Day Details Differentiation
WILLISTON, VT—While color output may be the standard in today’s offset printing market, the necessity for printers to adopt unique, value-added production capabilities is as clear as black and white.
That, in part, is what drew approximately 100 visitors from around the country to a customer demo center open house held March 30th at KBA North America’s Sheetfed Press Div. headquarters.
Demonstrations throughout the day showcased assorted press changeovers from commercial to packaging jobs, the switch from hybrid to conventional, special colors and effects, as well as printing on paper, board and plastic substrates. The various press runs comprised 18 makereadies with substrate changes.
“We’ve more than doubled sales in the North American market over the past four years,” noted KBA North America CEO Ralf Sammeck in welcoming the attendees. As part of a corporate overview, Eric Frank, vice president of marketing and public relations, partly attributed this success to KBA’s 20˝ to 81˝ sheetfed press range, including its #1 position in the large-format market, available in custom configurations.
“We can sell you exactly what you need versus what’s sitting in a warehouse,” Frank pointed out.