Following Earlier Investment, Ricoh Buys PTI Marketing
SOLANA BEACH, CA—Ricoh announced that it has acquired PTI Marketing Technologies, a software-as-a-service (SaaS) marketing asset management and marketing solutions provider based here. The multimillion-dollar acquisition will enable Ricoh and PTI to continue developing new marketing collateral management tools that help enterprises and commercial printers improve control of their marketing assets and workflow.
Ricoh feels the acquisition will provide a complete set of offerings to build, print and manage marketing assets. The PTI acquisition follows Ricoh’s investment in PTI in August 2012 and its 2013 strategic investment in Avanti Computer Systems, which complements Ricoh’s portfolio by enabling customers to streamline operations to help improve their bottom line with Avanti’s print management information system (MIS).
"Through our acquisition of this leading innovator in the marketing technology space, we can satisfy the growing customer demand for improved workflow and marketing asset management to further grow the value Ricoh brings to our global customers, particularly commercial printers and corporate print centers," said Ted Takahashi, senior vice president, Production Print Global Marketing Center, Ricoh Co. "It’s also mutually beneficial to our customers: it will further enable Ricoh customers to leverage PTI’s innovative platform and comprehensive marketing asset management technology, while offering PTI customers more seamless access to the broad Ricoh hardware, software and services portfolio. It’s a win-win-win."
PTI will continue to operate under its current name, management team and structure, at its Solana Beach, CA, headquarters and Chicago office.