Daily Digital Imaging Advances Business and Makes It Personal, With EFI Fiery-Driven Xerox iGen3 Digital Production Press

“Our Fiery-driven Xerox iGen3 press creates a true win-win situation,” Walker continued. “My customers win more business when they execute a one-to-one, personalized marketing campaign that Daily Digital Imaging has designed and deployed. Their success means that they’ll come back to Daily Digital Imaging. Return business and customer loyalty are what makes my business successful. We have been around since 1958 by being innovative and keeping our word.”

Standing out for Daily Digital Imaging are Fiery features that deliver increased productivity and brilliant color. Fiery Impose is a WYSIWYG (What You See Is What You Get) client/server-based imposition application that quickly imposes entire documents regardless of the complexity of the imposition template, and ColorWise is the EFI in-RIP color management system that includes automated functionality and expert controls for managing color, productivity and “hands-off” color document workflow. Walker said, “Fiery Impose greatly improves our efficiency, allowing us to complete more jobs in the business day and deliver ‘on-demand.’ And my customers are predominantly print and graphic arts professionals who absolutely know color. ColorWise enables me to deliver what they see as accurate, color perfection every time.”

As Daily Digital Imaging offers a range of deliverables, such as brochures, calendars, newsletters, flyers, invitations, presentation folders, carbonless forms and postcards, which may or may not include variable elements, the company also relies on EFI PrintSmith. PrintSmith manages Daily Digital Imaging’s entire business process, from estimating to invoicing. Walker said, “PrintSmith enables us to easily find information about jobs, both in progress and historic, so we deliver accurate estimates, which quickly leads to invoicing. We provide approximately 50 to 60 estimates on a daily basis with PrintSmith. With the Fiery-PrintSmith combination, we speedily produce brilliant digital output and accomplish real-time estimating, accounting and billing in one smooth workflow. We cut down on rework due to errors, and that efficiency helps us to be more profitable and keeps customers happy and satisfied.”