CTP FIELD REPORTS -- Set to Compete
Management had planned to overhaul the shop's prepress and pressroom operations, but it didn't start out looking to do both at the same time. "We were able to make the right deal at the right time," he explains. "Rather than tackling one area the first month and the other a second, we decided to just bite the bullet and get it all done. We didn't find the challenge overwhelming."
Kettlewell says he definitely was looking to install a turnkey package from one company. "I've had some bad experiences with piecemeal systems in the past, not just in prepress, but also in the pressroom and bindery. When making a major change like this, you only have the possibility of the result being as good as the company you're working with," he stresses. "Our company is enjoying immense growth because of what Heidelberg helped us achieve."
Pinnacle currently has 15 employees producing general commercial work chiefly for larger corporations, ad agencies and print brokers. In addition to its new SM52 press, the shop's pressroom houses two Heidelberg Printmasters and a 26˝, two-color Shinohara press. Kettlewell says he opted for the four-page platesetter to accommodate plates for the 26˝ press and to give the shop room to grow.
"Our next press will be a Speedmaster 74," the company president notes. "Also, there was a minimal price difference with stepping up to the 74 model."
On the other hand, the printer only looked at violet technology because the original investment was so much less. "It was a wonderful initial step into CTP for us. We didn't find the silver-based plates to be an issue. We previously had in-house imagesetting capabilities, so our prepress staff was used to working in a darkroom and safelight environment," he adds.
"We didn't see photopolymer violet as being worth waiting for," the printing exec continues. "Our research showed that the silver technology was more than adequate. We get very high quality results compared to running film and burning plates. When the plates come off the platesetter, they are so close in registration we don't even have to move the dials on our new press."