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Erik Cagle
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In the early stages of cross-media offerings, The National Group has managed to procure offset and digital printing work—both black-and-white and color—in conjunction with the campaigns. Selling it, however, has been quite a challenge. The outside reps haven't found a comfort level yet, Farrell says. As a result, some staffing changes have been made to reflect candidates with more of a marketing background.
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Erik Cagle
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