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Erik Cagle
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If the value proposition of cross-media needs to be explained to some print providers, then how many print buyers require a crash course? Leo Farrell, president of The National Group, located in Lafayette, IN, admits that his company hasn't really established itself in the cross-media realm yet. The company does provides PURLs, landing pages and e-mail blasts as a complement to its digital and offset printing capabilities.
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- Companies:
- Corporate Press
- Mosaic
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Erik Cagle
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