COURIER CORP. -- Textbook Example
"We see alternative media as actually prompting people to read more, and to be more inquisitive about different and unique topics," he says. "Instead of thinking about new ways and other products we might get involved in, our drive is to make print more competitive and to add services that will allow books to get to the marketplace even faster."
Staying the Course
"We have a good business model, we have chosen the right markets, we continue to sharpen our service offerings and we continue to invest in new equipment that makes us competitive," Conway adds. "We're going to stick to that model. We'll continue to demonstrate our focus as a company that publishers can rely on to deliver books in a prompt, efficient manner."
Courier has survived and thrived in a lackluster economy by developing even stronger relationships with its clientele, according to Tobin, and getting to know the challenges and needs of each customer. The addition of Dover Publications has been a profitable, and educational, venture for Courier, giving the printer the unique vantage point of looking at the business through the customer's eyes.
"In a time when the economy is tight, publishers are managing their inventories closely," Tobin adds. "They don't want to get stuck with inventory that won't sell, so they're making decisions on what to reprint at the last possible moment. Having Dover in-house, and watching it manage its inventory, has given us a greater appreciation for the challenges that other publishers face. We've also learned a lot about product development."
After 179 years in business—with some decades-old customer relationships—Courier Corp. is mindful of the success that has brought it to where it is today.
"It's evolution, not revolution," Tobin remarks. "We have to stay abreast of any shifts that our customers may experience. We have to continue to be in front of them all the time, and continue to invest in new technology. If we watch our business, we'll continue to be profitable."