Coping in This Economy --Morgan
Create an open, engaging community, and people will keep coming back.
With so many diverse tools now at hand, don’t forget to streamline your strategies, so that every piece of your marketing puzzle delivers the same message. Your goal should be to create an overall sense of who you are—and not provide incongruous messages in the process.
If you create a community that is open, engaging and current, you will get people to keep coming back—and bringing their friends and colleagues along with them. PI
About the Author
Suzanne Morgan is founder and CEO of the annual Print Oasis Print Buyers Conference (www.printoasis.com) and Print Buyers Online.com, a free community of more than 12,000 print buyers whose member companies purchase more than $14 billion a year in printing. PBO conducts research on print buying trends and teaches organizations how to work more effectively with print suppliers. Morgan can be reached at smorgan@ printbuyersonline.com.