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A caveat to the above: If you launch a survey that rates your performance, quality of services, sales reps, etc., I recommend not providing an incentive. It could sway the results because people will be less likely to criticize your organization when they receive a gift.
Reward Your Referrals. People love to get recognized for their good deeds. A simple token of appreciation will encourage your satisfied clients to continue sending more people your way. And that is one heck of an ROI.
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