Coping in This Economy --Morgan
This will ensure repeat visits, and eventually develop brand loyalty.Here are a couple of ways to get them to keep coming back: Offer podcasts, send out e-letters, launch surveys, provide educational videos, establish forums, host Web-inars and write blogs.
The more you can interact with your market, the better. But don’t forget to ensure you have the staff on hand to keep things moving, which brings me to my next topic:
Don’t Let it Get Stale. From e-letters to videos to blogs, it is imperative that your information is relevant and timely. There is nothing worse than receiving a weekly communication that is repetitious, while offering no added value. Your audience will soon get bored and opt out of your distribution list.
Keep in mind that less is more. People don’t have a lot of time to spend reading things, and they appreciate quick advice. Sometimes a two-paragraph tip will generate more interest than a two-page report.
Cover Their Tracks. Keeping tabs on your clients is an important step in meeting their expectations. By keeping good records, you will be able to notice trends in their buying behavior—and provide them with services they are predisposed to purchase.
One easy way to do this is to track where they go on your Website. Note which landing pages are the most popular, and assign these areas the preferred real estate on your site. Also see which of your blogs or Webinars get the most traffic.
Take Off the Blinders. When people take the time to write feedback regarding your blog or article, post what they say, even if it contradicts what you believe, or it is a negative opinion about your company. This demonstrates to your readers that you are listening, you appreciate their input and you are taking their advice under consideration.