Concord Litho Rebrands Fundraising Division
CONCORD, NH—Concord Litho, serving the nonprofit industry for over 35 years, is rebranding its fundraising division as Concord Direct to continue to refine its focus on innovative and integrated direct response packages for fundraisers.
“Our customers have always come to us for our strategy, design and production capabilities that have made their direct mail packages unique and effective in the marketplace,” said Tom Cook, president of Concord Litho. “As industry trends changed, and integrated marketing emerged as a critical donor channel, we determined it was time to establish Concord Direct to support the growing needs and complexities of these campaigns. The mission of Concord Direct is to deliver improved coordination across all marketing channels to increase net campaign performance year after year.”
Concord Direct staff, located in New Hampshire and Maryland, are experienced in strategy, data analytics, creative design, overseas sourcing, Web development and e-marketing. As a part of Concord Litho, Concord Direct will continue to offer complete production and mailing capabilities out of its manufacturing facility located in New Hampshire.