Companies Remove Negative Environmental Claims Related to Print and Paper
One of the key initiatives of Two Sides is an anti-greenwash campaign focused on working with corporations to remove or modify negative environmental claims about print and paper (e.g., go green—go paperless, save trees). The campaign runs worldwide, with more than 350 companies having now been contacted, and a 68% success rate.
To date, 85 North American companies have collaborated with Two Sides, including several Fortune 100 corporations such as AT&T, Capital One, HSBC, Key Bank, Mediacom, Sprint, Starbucks, SunTrust Bank, U.S. Bank, and Wells Fargo. In addition to removing misleading green claims, and focusing their message on the convenience and practicality of online transactions, companies have also started substituting the word “paperless” with “online” or “electronic.”
The goal of the Two Sides campaign is to engage with senior officials within corporations, and provide them with key facts about the life-cycle, social, and environmental benefits of paper and print, including facts about sustainable forestry in North America.
“Our discussions with company officials have revealed that such green claims are not supported by scientific studies or factual evidence that consider the life cycle of the company’s electronic infrastructure, or the life cycle of their paper-based communications. This campaign allows us to stop misleading messages about print and paper reaching millions of consumers every year,” says Phil Riebel, President of Two Sides North America.
For more about Two Sides, check out their Myths and Facts brochure, infographics, and other materials which can be found at Two Sides member booths at PRINT 17.