Look Beyond the Recession—Change; Become More Profitable
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In addition to knowing how to navigate government red tape and knowing how to successfully deliver work on time per GPO's precise requirements, the printer that wants to win GPO print jobs must be willing to produce work during downtimes for less than what it would charge for the same work being done during busy periods. That is how GPO bids are won, Snider explained. Printers that use this approach strategically and consistently increase their bottom line annual profitability from a national average of less than 3% to more than 14%.
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