Clean Up Your Sales — DeWese

YOU ONLY get it here folks. “It” is the inside stuff on selling printing.

“It” is the revelation of facts about some dumb owners who park their Porsches out front, nap during a short workday in huge offices, and chase the gals in Accounting and the Bindery.

“It” is the assemblage and explanation of the secrets that lead to success in print sales. “It” is the destruction of the myths about the printing industry. If you’re reading this, you are so lucky! Every month, BAM, BAM, BAM! I try to make your life better. “BAM?” Can Emeril sue me for using “BAM?”

Here comes some of my wisdom right now. In an article titled, “Do Pretty People Earn More?” Kate Lorenz, CareerBuilder.com editor, writes, “People deemed to be good looking are often paid 3 to 8 percent more than average, while plainer people often earn 5 to 10 percent less. That’s a potential 18 point swing in salary.”

Ms. Lorenz goes on to write, “Studies show attractive students get more attention and higher evaluations from their teachers, good-looking patients get more personalized care from their doctors, and handsome criminals receive lighter sentences than less attractive convicts. But how much do looks matter at work?”

She adds, “The ugly truth, according to economics professors Daniel Hamermesh of the University of Texas and Jeff Biddle of Michigan State University, is that plain people earn 5 to 10 percent less than people of average looks who, in turn, earn 3 to 8 percent less than those deemed good looking.”

Whew! It’s a good thing that I’m not on salary working for a big company. Doctors have never liked me and tend to get abusive about my weight. I have never been a criminal, but the security people at Disney World x-ray me until I glow and I once got an $85 parking ticket. My teachers never liked me and, from kindergarten all the way through my Master’s degree, I had to clean the erasers and bring the teachers lunch.