CHILI Publish Meets the ‘Uber-izing’ Ambition of Blanks USA
Thirty years ago, Blanks USA started small by providing door hangers and raffle tickets. Today it has evolved into an industry-leading supplier of security paper and die-cut paper products. This could not have been possible without a solid inbuilt self-service model, including the CHILI publish (Booth 257) online editor, that has taken the company’s ‘uber-izing’ ambition of web-to-print, to a new level.
Reducing design correction time and production costs are of the essence when you aim at booming the business. Blanks USA understood this challenge and was determined to ‘uber-ize the die-cut designs’ by sourcing new applications and revenue streams to offset any loss. “It was time to create an integrated design tool that featured a robust online editor that was easy to use for anyone, yet functional enough to meet the needs of professional designers,” Andy Ogren, proprietor of Blanks USA, clarifies.
With the CHILI publish online editing solution, the hunt for a perfect cost-effective cloud-based model came to an end. The integration empowers the user with a 100% capability to change any element in the Blanks USA templates, as far as allowed. Portions of the template that are not being altered, are locked down for editing. The user can plug-and-play without having to be concerned with print specs or his/her limited design experience. The end results turned out to be ‘THE’ perfect web-to-print deployment model that enabled Blanks USA’s ambition ‘to uber-ize the production of die cut products’; it has also brought down costs of current configurations.